Clarity
Interfaces that explain themselves.
Founder-led product studio
Digital products worth your time.
StraightForward conceives, designs, and builds its own games, apps, and tools. We start on iOS and expand to Android or PC when that makes the product better.
Meet the studio01 / 03
Fun, taken seriously.
Games with clear rules, a distinct personality, and a reason to play again.
01 active projectCurrent project / 001
Truco Paulista, built the way it deserves to be played.
Ultimate Truco brings the tension, bluffing, and personality of the table to iPhone—with a 40-world campaign, distinctive rivals, and online 1v1.
iOS · In beta · No pay-to-win
Discover the game
iOS · In beta · No pay-to-winUltimate TrucoDiscover the game↗How the studio thinks
Original ideas. Complete products.
We care deeply about making things well. Passion sets the standard; pragmatic decisions, testing, feedback, and—when appropriate for the product—transparent analytics help us improve what we make and how the studio is run.
Character
Products with identity, without gratuitous noise.
Care
Technical and visual details held to the same standard.
Judgment
Passion in the making; evidence in the decisions.
Explore StraightForward
One studio, several ways in.
Explore the published work, the process, the directions under study, and the principles that connect them.
Direct contact
Talk directly with the studio.
For support, aligned partnerships, or anything related to current and future products, write to us directly.
Talk to the studio